VPA was established in 2009 in Brisbane, Australia. We are 100% Australian owned and operated.

Like so many things in Australia, the high cost of international supplement products did not sit well with the Managing Director and from his passion to see "lower prices in Australia", VPA was birthed.

Have you ever asked yourself the question?

"Why should we have to pay exorbitant prices "in store" and "on-line" for international products when we manufacture and produce the best supplements in the world right here in Australia and NZ? In addition, why are the nutritional labels for many international products, filled with "secret proprietary blends" and "blends of varying qualities of protein"?

In order to address these issues, we have developed the most efficient supply chain possible in order to offer the lowest prices possible (Manufacturer => VPA => You). In addition, we only sell 100% pure products without "proprietary blends" or "secret formulas". When you purchase our WPI you are getting pure NZ WPI (plus a very small amount of flavour and sweetener). We don't want to have you guessing how much WPI is in your "secret blend" of protein powders.

We are committed to supplying the highest quality products at the best prices directly to the consumer. "Direct from the factory to the consumer!" We blend and pack all of our own products in our own production facility and have them shipped directly to the customer.


The company has since grown rapidly in the last 10 years. We now process over 25,000 kg of supplements each month from the world's leading suppliers. We employ over 28 staff and are constantly expanding. Our production facility now has a processing capacity of 40 metric tonnes per month.

VPA is committed to developing NEW products and NEW flavours and have committed significant resources to research and development in this area. We only supply the highest quality products that have been tried and tested. We use no fillers, bulkers or thickening agents in any of our products. We guarantee 100% pure products but still at the best prices.


The VPA customer service team is available Monday-Friday 9AM to 4.30PM AEST.

There is no such thing as a "Stupid Question"! We strive to provide honest, and specific feedback for your particular needs. Just email [email protected] for any question that you may have. Like so many things in the health and fitness industry, there is no "Single Correct Answer" for every question. What works for someone, may not work for someone else. For example, some customers swear by Crossfit, whilst others hate it. We pride ourselves at VPA for having an open mind to your particular exercise goals and routines. Our desire is to provide the correct products to fit those exercise goals and routines.


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