In December 2015, our trademark attorney interrupted me during a planning presentation and loudly interjected,
The stunned faces in the room turned to him as he broke the silence,
For the next two hours, I proceeded to punch the plaster walls in my office*, much to the fear of my staff, as I agonised over the prospect of re-branding our beloved "Venom Protein". Just over 13 months later, and following hundreds of hours of work from both our wonderful staff and external consultants, we are extremely excited to reveal our new branding of VPA.
I'm often asked what I attribute to the rapid success of our brand and our passionate customer base. The answer is quite simply - Putting our customers first, investing in technology, investing in our staff, building a culture of hard work and discipline, providing the best product, price and service in the market AND most importantly having a customer base that LOVES our product and respects our policies and procedures. I, along with our incredible group of staff, are committed to seeing VPA become a truly Iconic Australian brand.
I implore you to continue to tell EVERY person that you meet, that the highest quality health supplements with the fastest free shipping and best prices in Australia are at vpa.com.au. Let's make 2017, the year that VPA takes over the world!
Sven Ray - CEO
VenomProtein [old habits die hard]
* No walls were punched (merely added for literary effect).
The acronym stands for "Venom Protein & Aminos". We are now officially "VPA". This change is also reflective of our ever growing product range and packaging. We no longer just sell "protein"!
We are proudly 100% Australian owned. In fact, absolutely nothing has changed in terms of the ownership, supplier base, blending and packing, pricing or distribution of our product. The ONLY thing that is changing is our logo.
Have you noticed in recent times that recognisable brands have transitioned their old "artistic logos" for minimalistic, simple and clean brand symbols? It's not a coincidence that Mastercard, Windows, VISA, Google, eBAY and the likes have all changed their logo designs to make them simpler and in turn more recognisable.
In light of this, we have done the same. As we begin our journey to create a globally recognised brand, VPA builds on those clean and simplistic design techniques, whilst still holding on to our colour pallet origins.
The future has arrived for VPA and we are happy to embrace it.
Does VPA have a new owner? Absolutely not. No issued capital, debt or restructure. We're still 100% Australian owned and operated.
Will anything change in relation to our products? Absolutely not. Our protein suppliers, flavour houses, blending and packing facilities and prices are all the same. We 100% guarantee this.
Will I still receive fast free shipping? Absolutely. Our THREE warehouses in Melbourne, Sydney and Brisbane will continue to function as per normal.
Has ANYTHING changed aside from the branding and logo? Nope nothing! If anyone says otherwise, tell them they're full of $#%t.
Will my vouchers purchased at venomprotein.com.au be able to be used at vpa.com.au? YES, they sure will.
Is Cam Smith still product ambassador for VPA? He sure is! We wouldn't want it any other way!
The answer is quite simple - Tell EVERY person that you know about VPA.