Your Cart is Empty
![[Batch-tested] Collagen Pro® - Protein Powder](http://www.vpa.com.au/cdn/shop/files/vpa-australia-collagen-powder_1600x.webp?v=1770851517)
![[Batch-tested] Collagen Pro® - Protein Powder](http://www.vpa.com.au/cdn/shop/files/vpa-australia-collagen-powder_2000x.webp?v=1770851517)
2026 PrOTEIN PRICE UPDATE
Important Update from Sven RayCEO and Owner, VPA Australia Pty LtdPrice Update Effective 15 May 2026
Dear valued VPA community,
I wanted to share an important update with you personally, because transparency and trust are at the heart of everything we do. At VPA, our commitment to excellence—providing Australians with the highest-quality products at the most competitive prices—remains unwavering. Even in challenging times, we ensure every product meets our exacting standards for purity, safety, and effectiveness, so you can trust that what you’re putting into your body is the best it can be.
Over the past year, we’ve seen ongoing global challenges—from geopolitical tensions in the Middle East and the US to rising raw material costs, supply chain disruptions, and currency fluctuations. These pressures are being felt across the world, and like many businesses, we’re not immune to them.
As a result, from 15 May 2026, we’ll be making a pricing adjustment across our Whey Protein Isolate (WPI) and Whey Protein Concentrate (WPC), with a $10 increase on these products. We wanted to provide you with advance notice so you have the opportunity to stock up at current prices over the coming weeks.
I also want to personally assure you that if market conditions improve and our costs decrease, we will absolutely reflect that at VPA. It’s important to me that we remain fair and continue to pass on value to our community wherever possible.
What this means for our pricing
From 15 May 2026, the following changes will take effect:
- WPI 1 kg will increase to $85 per kilo
- WPC 1 kg will increase to $65 per kilo.
These adjustments reflect the reality across all milk protein suppliers, not just VPA.
In addition to the global milk protein surge, several broader economic factors are contributing to rising costs across the board:
- Political uncertainty around the US dollar
- US whey protein shortage, driven by high domestic demand, is forcing global buyers to compete for limited supplies and sending prices to record highs.
- Highly overpriced equity markets worldwide
- Structural increases in global dairy demand and production costs
As a company that maintains a high standard dairy export registered facility and a fully vertically integrated delivery model, absorbing these increases indefinitely is not sustainable. To maintain the quality and integrity of every product we make, this pricing adjustment must occur.
Our Promise to You: Built on Honesty. Driven by Quality.
I also want to take a moment to sincerely thank you. Your loyalty, your support of our brand, and your choice to back a local Australian business means the world to us. It’s because of you that we can keep showing up every day and delivering products you can rely on.
From all of us at VPA, thank you for your understanding, your trust, and for being part of our community. We remain committed to bringing you the best products and service—now and into the future.
Thank you for being part of the VPA community.
Sincerely,
Sven RayCEO and OwnerVPA Australia Pty LtdABN 36 305 715 781
VPA vs Major Retailers
Even with global cost pressures, VPA remains significantly below traditional retail pricing — without compromising purity or performance.
VPA AUSTRALIA
$85/kg
GENETIX NUTRITION
$119.95/kg
PILLAR NUTRITION
$124.99/kg
MY PROTEIN
$125.99/kg
OPTIMUM NUTRITION
$128.75/kg
VPA AUSTRALIA
Pure whey concentrate
$65/kg
OPTIMUM NUTRITION
Protein blend
$104.69/kg
BODY SCIENCE
Protein blend
$88.89/kg
MUSASHI
Protein blend
$94.43/kg
Prices shown as at April 16, 2026.
FREQUENTLY ASKED QUESTIONS
Why are prices for WPI and WPC increasing?
The global economy is facing significant challenges, including supply chain disruptions, rising raw material costs, and the impact of geopolitical tensions. These factors affect businesses worldwide, including ours. To maintain our high standards and continue providing premium products, we have implemented a $10 price increase on WPI and WPC.
When will the price increase take effect?
The new pricing will come into effect from 15 May 2026. All orders placed before this date will be charged at current prices.
Does this mean the quality of VPA products will change?
Absolutely not. Our commitment to quality, purity, and effectiveness remains unwavering. This price adjustment allows us to continue delivering products that meet our exacting standards without compromise.
Will this affect all VPA products?
The $10 increase only applies to Whey Protein Isolate (WPI) and Whey Protein Concentrate (WPC).
Can I still order products at the current price before the increase?
Yes! Any orders placed before 15 May 2026 will be charged at the current pricing. We encourage you to plan ahead if you’d like to stock up.
How does this affect other supplement brands?
The economic pressures affecting raw materials and supply chains are industry-wide. Many supplement brands globally are facing similar challenges, and price adjustments are becoming common across the market. This increase is part of ensuring VPA can continue to deliver quality products while remaining competitive.
Why should I continue to support VPA despite the price change?
Your support allows us to maintain premium quality, local manufacturing, and trusted formulations. By choosing VPA, you’re supporting a local brand committed to excellence, transparency, and providing Australians with the best protein products on the market.
How does this price change compare to the market?
Even with the increase, VPA remains committed to offering high-quality protein at competitive prices, ensuring our products provide value while maintaining the standards you expect.