In December 2015, our trademark attorney interrupted me during a planning presentation and loudly interjected,"If you want this brand to become a truly Iconic Australian globally recognised brand,
then you need to change the name from "Venom".
The stunned faces in the room turned to him as he broke the silence,"Venom translates into "poison" in pretty much every other dialect,
which is going to be a huge obstacle for the brand to be accepted in other countries."
For the next two hours, I proceeded to punch the plaster walls in my office*, much to the fear of my staff, as I agonised over the prospect of re-branding our beloved "Venom Protein". Just over 13 months later, and following hundreds of hours of work from both our wonderful staff and external consultants, we are extremely excited to reveal our new branding of VPA.
I'm often asked what I attribute to the rapid success of our brand and our passionate customer base. The answer is quite simply - Putting our customers first, investing in technology, investing in our staff, building a culture of hard work and discipline, providing the best product, price and service in the market AND most importantly having a customer base that LOVES our product and respects our policies and procedures. I, along with our incredible group of staff, are committed to seeing VPA become a truly Iconic Australian brand.
I implore you to continue to tell EVERY person that you meet, that the highest quality health supplements with the fastest free shipping and best prices in Australia are at vpa.com.au. Let's make 2017, the year that VPA takes over the world!
Sven Ray - CEO
VenomProtein [old habits die hard]
* No walls were punched (merely added for literary effect).